Arrow Electronics Marketing Manager (Supply Chain) in Denver, Colorado
Marketing Manager (Supply Chain)
Arrow is seeking a dynamic Marketing Manager (Supply Chain) to join the Arrow Supply Chain Team to deliver best-in-class supply chain content and programs across our Supply Chain business.
This is a unique opportunity to engage a growing team of in-house, Digital Marketers and Engineers in a start-up type of culture with the support of a globally successful enterprise. You will have access to groundbreaking technology while helping craft digital transformation for a Fortune 150 company!
Arrow offers an extensive portfolio of supply chain services to support our customer’s design, manufacturing, production and logistics needs. These service options range from electronics forecasting sharing and bonding of inventory to digital on-site solutions that deliver insights that span multiple locations and support a customer’s globally outsourced manufacturing network.
In this newly created position and reporting to the Director, Marketing, you will focus on positioning and messaging data-driven content marketing strategies for Arrow’s supply chain portfolio including but not limited to white papers, webinars, case studies, eBooks, blog posts, infographics, third party/analyst reports, video/motion graphics, events and interactive presentations.
Identify the target audience content needs through market research and buyer persona development
Map the customers’ journey throughout the value chain
Identify, promote and distribute digital content to attract leads and establishing effective conversion paths.
Collaborate with sales leadership and their teams on the objectives and results of marketing programs and campaigns.
Partner with the marketing team to develop and execute cross-channel, strategic marketing plans/programs for emerging supply chain opportunities including PR, events, social, web, email and other channels.
Partner with marketing leadership on the management of supply chain specific marketing programs including strategic direction, creative, execution, goal development and measurement.
Responsible for integrated marketing and communications plans including key messaging, positioning, channel spend allocations and measurable objectives.
Measure program response, leads and overall project-specific ROI.
Issue comprehensive monthly, campaign-level reports to peers and leaders ensuring they are consistent across programs. Requirements:
Bachelor's degree from an accredited 4 year college (Marketing degree preferred)
3-5+ years’ experience in Project Marketing (digital preferred)
Knowledge of key elements of marketing campaigns including Paid Media (PPC, Display, Social Paid, CPM, etc.), Conversion Rate Optimization, Search Engine Optimization, Social Media Marketing and Digital Analytics
Experience in partnership and brand marketing
Experience strategizing with executive-level teams
Experience negotiating with clients with a demonstrated track record of success
Highly innovative and ambitious self-starter with strong business acumen
Ability to work both independently and as part of a cross-functional team
Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
Creative thinker and able to continually contribute ideas to brainstorming sessions
Clear and effective communicator, both written and verbal
Highly organized and detail-oriented with outstanding follow through skills
Excellent analytical, critical thinking and problem solving skills
Occasional travel and extended work hours as needed
Most people live in the present. But a handful of us live in a world that doesn’t exist yet — the world of Five Years Out. Five Years Out is the tangible future. And it’s a way of thinking at Arrow that serves as a springboard for innovators, helping them see what’s coming and stay ahead of what’s ahead.
We are much more than products and services. We’re a community of designers, engineers, builders and visionaries who navigate the path between possibility and practicality, across the complete lifecycle of electronics, in some of the fastest-growing commercial and industrial markets on the planet.
The work we do is everywhere, from things you’ve never seen to things you can’t live without. A Fortune 119 company with more than 18,700 employees in over 90 countries, and 2016 sales of $23.8 billion, we guide innovation forward for the world’s leading technologies used in homes, businesses and daily life. If it takes a charge, chances are we helped design it, build it and get it to market.
Are you Five Years Out? Then chances are, you’ll enjoy working with us.
Arrow is an equal opportunity employer. It does not discriminate based upon race, national origin, religion, gender, sexual orientation, gender identity, age, disability, genetic information, protected veteran status or any other characteristic protected by law. Arrow will make reasonable accommodations that enable qualified individuals to perform the essential functions of their jobs so long as the accommodation does not create an undue hardship.