Arrow Electronics Manager, Application Marketing Engineer in Englewood, Colorado
Manager, Application Marketing Engineer
Arrow is seeking a dynamic Engineer/Creative Technologist to join the digital team and help engage and inspire Arrow.com’s growing audience through best-in-class projects and content that highlight Arrow’s electronics components, resources, and tools.
The Creative Technologist’s role will focus on creating content that meets the needs of Arrow’s engineering audiences, integrates into marketing campaigns, establishes Arrow and Arrow.com as a thought leader in the industry and aligns with current market trends. The Creative Technologist will work closely with our supplier marketing team, our SEO team, and our Ad Operations team to help drive value for the engineer through all of our marketing endeavors. This person will be a visible representative of Arrow.com; they will write articles and blogs for Arrow.com and feature prominently in video media on our website and across our social channels.
Create Best-In-Class Content
Translate market knowledge and technological prowess into outstanding content including blogs/articles, how-to guides, and videos.
Use Arrow.com components and tools to create original projects. Also provide accurate and in-depth documentation/content around these projects suitable for digital publishing.
Build ad campaign content for Arrow.com and for Arrow.com’s suppliers related to emerging technologies, new products and more.
May specialize in a specific engineering field, but has the ability to apply skills across broader technology arena.
Assess Audience Needs
Understands competitive electronics environment and how Arrow can differentiate itself.
Keep a “finger on the pulse” of the engineering and electronics communities to identify emerging industry trends and understand how Arrow.com can help lead these movements at a grass roots level.
Support Marketing Campaigns
Helps support internal marketing, advertising and other departmental needs on an as-needed basis.
Works closely with content team to help provide input on thematic editorial calendar, strategic content decisions, and how to make a meaningful impact in the world of digital content marketing.
Work with Arrow partners, as needed, to build out content to support our strategic relationships and to leverage our partner networks.
Serve as technical liaison for digital marketing organization to help guide promotional and marketing efforts.
Bachelors Degree in Electrical Engineering or related subject
3+ years of experience in the electronics components or semiconductor industry
Ability to clearly document projects in writing and provide “how-to” content
Working knowledge of electrical and mechanical design, various prototyping and fabrication techniques, PCB design and writing functional code.
Ability to see projects through from concept to completion
Proven ability to deliver video content
Passion for building, engineering and electronics, with an eye for design and interactivity
Ability to work fast, adapt, and take constructive criticism in the course of a project
Natural curiosity and a desire for continuous learning
Thrives on experimentation while maintaining efficient processes
Personality, presence, and a willingness to speak on camera
Excellent written, verbal, and physical communication skills
Strong interpersonal skills
Most people live in the present. But a handful of us live in a world that doesn’t exist yet — the world of Five Years Out. Five Years Out is the tangible future. And it’s a way of thinking at Arrow that serves as a springboard for innovators, helping them see what’s coming and stay ahead of what’s ahead.
We are much more than products and services. We’re a community of designers, engineers, builders and visionaries who navigate the path between possibility and practicality, across the complete lifecycle of electronics, in some of the fastest-growing commercial and industrial markets on the planet.
The work we do is everywhere, from things you’ve never seen to things you can’t live without. A Fortune 119 company with more than 18,700 employees in over 90 countries, and 2016 sales of $23.8 billion, we guide innovation forward for the world’s leading technologies used in homes, businesses and daily life. If it takes a charge, chances are we helped design it, build it and get it to market.
Are you Five Years Out? Then chances are, you’ll enjoy working with us.