Arrow Electronics Marketing Manager in United Kingdom
J OB TIT L E : M arketing M ana g er
D IV I S I O N: M arketing
J OB LO C A T I ON: Flexible
R E P O R T S TO: Senior M arketing Manager
Working within the Marketing Department responsible for Software-Defined Data Centre portfolio you will be required to perform a range of duties.
Respons i b ili t i es
Duties will include but are not restricted to:
M a i n respons i b ili ty: One of the main roles of the position will be looking after the marketing activities for VMware and some of the smaller vendors within the Software-Defined Data Centre portfolio. There will also the additional responsibility for other development vendors within the Software-Defined Data Centre portfolio. These are vendors which have marketing funds to spend on a quarterly basis. Marketing proposals and plans will be required and the execution of agreed marketing campaigns will have to be undertaken by the Marketing Manager. All ROI statistics and reports will have to be fed back to the vendors along with the invoice and other supporting information for claiming. You will also be required to manage the budget of these vendors, tracking the budget and ensure zero exposure to the business
A dm i n i st r atio n : Working with the marketing administrator ensure all admin and creation of MAFs (internal marketing admin system), submission of pre-approvals on vendor’s websites, claiming of marketing campaigns and tracking of all back-up paperwork, suppliers’ invoices and proof of performance for Vendor claims.
Bud g et: Manage and track all marketing spend and ensure no roll off of funding from vendor accruals. Ensure budget is allocated to the correct resources and spent in alignment with forecasted timeframes to guarantee consistent ROI. To monitor, track and record marketing spend vs budget.
Lead mana g ement: Manage the process for allocation and management of leads passed through our resellers (online Sales Lead Portal) and provide assistance to the marketing manager in following up leads with resellers and putting together ROI reports to supply to our vendors in support of their funding.
S oc i al M ed i a and D i gi t a l M arketing: Manage and co-ordinate your own social media marketing and digital marketing campaigns to get the most out of your campaigns
E ma i l M arketing and Commun i catio n s: Working with the vendor specialists to ensure the Software-Defined Data Centre email blast called Channel Informer goes out on a fortnightly basis to our partners. This involves collating the information and entering it into the email system (email service for distributing, tracking and reporting all external email communications) for formatting and sending the email. Working on ad-hoc projects, such as "one-off" emails which are invariably needed for focus weeks and sudden promotions, working with the marketing team internally on the creation of these and scheduling of the emails through our email communication tool. You will also be required to prepare, collage ans send regular updates via email system to our reseller databases – new product releases/updates, news items, special offers, competitive information, sales tips on security and networks.
Webs i te: Making sure all Software-Defined Data Centre web pages are up to date on the Arrow ECS website. This includes liaising with all Software-Defined Data Centre vendors and using the company’s Content Management System.
D ata b ase / conta c ts mana g ement: Keeping internal reseller database up to date at all times – liaising with Account Managers on regular basis in relation to changes on Reseller contact details and
interests so that we can effectively communicate the right message to the right contact. Updating Maginus system (internal CRM tool) with appropriate interests if necessary.
- Co ll atera l s: Keep marketing collateral up to date and monitor stock levels to ensure that marketing information is available to Arrow ECS sales staff at all times. If necessary send out information packs
on behalf of sales.
Re l atio n sh i ps: Developing and building business relationships with resellers and vendors.
Rese ll er campa ig ns: When required, delivering and executing marketing initiatives for Software-Defined Data Centre Partners – gaining maximum ROI for Arrow ECS and the Partner.
E v ents and se m i nars: Organising and co-ordinating regular reseller events on our core Software-Defined Data Centre vendor portfolio i.e. VMwareetc. Responsibilities will include booking of rooms and technical resource if required by liaising with all Arrow ECS offices, management of all the delegate registrations and follow up with either confirmation of attendance or provision of collaterals and put together all the delegate packs, etc.
E ma i l commun i catio n s: Sending regular updates via email system to our Reseller database – new product releases/updates, news items, special offers, competitive information, sales tips on security and networks.
Reporting: Primarily supporting the Software-Defined Data Centre business unit, but will be required to support Vendor Specialists and External Account Managers as and when required.
Pe r son Spec i f i cation E ssenti a l :
Level headed and happy to work under pressure
Reliable, proactive individual who has the ability to think and react quickly
Creative approach – able to generate new ideas
Lively personality & good sense of humour
Excellent communication skills – both verbal and written
Self-motivated and able to work without supervision as necessary
Thorough understanding of both traditional and new media
Strong project management skills
Experience in all aspects of marketing communications
Good understanding of Microsoft software: Powerpoint, Excel and Word
Previous experience of working in a similar role
Ability to use own initiative with confidence to make decisions as and when required
Adopt a flexible approach to hours of work- (may be required to work away from home from time to time or work hours beyond the company standard).
D es i rab l e:
- Understanding/experience of the Information Technology industry
Competenc i es (1100)
Delivers Results (Drive for Results)
Customer Service Excellence (Customer Focus)
Influence and Relationship Building (Peer Relationships)
Selects and Develops Talent (Building effective Teams, Developing Direct Reports and others)
Dealing with Ambiguity
Champions Continuous Improvement
H ours o f Wo r k
The company’s standard hours of work are 9.00am – 5.30 pm with one hour for lunch, however due to the nature of this role flexibility will be required in order to meet the needs of the role.
United kingdom - Remote
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