Arrow Electronics Marketing Specialist - SEO in Centennial, Colorado
Marketing Specialist - SEO
Scope of Responsibility:
Develop, update and maintain a content calendar that reflects the content roadmap to support the SEO strategic direction
Manage execution of calendar utilizing internal, external and vendor resources and ensure deadlines are met
Work with key stakeholders to define SEO vision and strategic direction
Analyze data to inform the SEO strategy and provide business cases for pursuing SEO initiatives
Act as liaison with SEO agency relationship
Act as liaison between marketing and development teams for SEO related initiatives
Perform KW research to identify new opportunities for the arrow.com content
Stay abreast of industry and company news, with a keen eye for coordinating how this news surfaces to Arrow.com when relevant to SEO strategy
Review and proof copy on various digital assets or deliverables
Manage and execute day-to-day aspects of digital content marketing with a strong emphasis on SEO value
Help operationalize ongoing digital content production and management pipeline, processes and workflow for SEO related content
Support Digital Marketing Team with regular project updates and reporting.
Manage internal (brand and digital marketing services) and other external stakeholders as needed.
Maintain content logging and cataloging system with specific dates, naming conventions, etc.
Audit the website on an ongoing basis to determine SEO deficiencies and opportunities.
Additional Copy Writing Responsibilities:
Write keyword rich copy for websites, landing pages, social posts, etc. where needed.
Participate in testing and implementation of various SEO techniques with respect to content
Skills / Qualifications:
2 – 4 years of B2B Marketing and/or Ecommerce experience specific to content marketing
At least 1 year of relatable SEO experience
Bachelors degree in Marketing or related field
Experience in keyword research and SEO copywriting
Experience in developing and managing web content
Solid analytical skills with web metrics, market research and sales data
Strong planning and organizational skills
Excellent teamwork skills including workflow organization, delegation and follow-through
Knowledge of CMS systems and past utilization preferred
Solid base of experience working in a digital team; comfortable familiarity with multiple digital media and fluency in top-level technical vocabulary
Capacity to be adaptable and flexible in a fast- paced continuously changing environment
Interest in and ability to understand the business environment
Demonstrated written and oral communication skills
Enthusiasm and dedication to the development of a professional services marketing career
Comfortable sourcing and working with data in different platforms, combing to analyze performance results
Understanding of current social platforms and actively participates in them
Proficiency in Microsoft Office (Word, Excel, PowerPoint) Google Analytics, and Google Search Console.
Proficiency in STAT or similar keyword research tools, SEMRush, Screaming Frog, and/or other similar SEO tools.
Ability to travel on occasion to support business activities or industry events
Customer Facing/Supplier Facing
Most people live in the present. But a handful of us live in a world that doesn’t exist yet — the world of Five Years Out. Five Years Out is the tangible future. And it’s a way of thinking at Arrow that serves as a springboard for innovators, helping them see what’s coming and stay ahead of what’s ahead.
We are much more than products and services. We’re a community of designers, engineers, builders and visionaries who navigate the path between possibility and practicality, across the complete lifecycle of electronics, in some of the fastest-growing commercial and industrial markets on the planet.
The work we do is everywhere, from things you’ve never seen to things you can’t live without. A Fortune 119 company with more than 18,700 employees in over 90 countries, and 2016 sales of $23.8 billion, we guide innovation forward for the world’s leading technologies used in homes, businesses and daily life. If it takes a charge, chances are we helped design it, build it and get it to market.
Are you Five Years Out? Then chances are, you’ll enjoy working with us.
Arrow is an equal opportunity employer. It does not discriminate based upon race, national origin, religion, gender, sexual orientation, gender identity, age, disability, genetic information, protected veteran status or any other characteristic protected by law. Arrow will make reasonable accommodations that enable qualified individuals to perform the essential functions of their jobs so long as the accommodation does not create an undue hardship.